(Bordeaux, France, 2024)

Recently, Cdiscount, France's leading e-commerce platform, announced the further deepening of its strategic cooperation with Kiwa Group, an international certification and testing agency, driving rapid growth in the North American market. Latest data shows that GMV (Gross Merchandise Volume) in the North American market increased by 75% year-on-year in 2024, marking a new phase of Cdiscount's strategic expansion in North America. This achievement also highlights the enormous market potential created by the integration of global certification standards and cross-border e-commerce.

Deepening Cooperation to Promote Cross-Border Trade Compliance

As a globally renowned quality certification organization, Kiwa Group has extensive experience in product safety certification, international trade compliance, and supply chain auditing. In this cooperation, Cdiscount leverages Kiwa's international certification system to provide sellers entering the North American market with more convenient and efficient product compliance solutions, ensuring that merchants can quickly obtain the necessary product certifications for the North American market, such as FDA, FCC, UL, and CSA. This accelerates the product listing process.

Cdiscount's Global Strategy Director stated:

"Deepening our cooperation with Kiwa enables us to help sellers more efficiently meet North American quality and safety standards, ensuring that products are swiftly compliant for market entry. This not only enhances the platform's trustworthiness among North American consumers but also significantly boosts the competitiveness of our sellers."

Significant Growth in North American GMV with Outstanding Performance in Core Categories

Cdiscount's rapid growth in the North American market is closely linked to the product certification optimization and supply chain upgrades facilitated by this collaboration. Data shows that Cdiscount's GMV in North America grew by 75% year-on-year in 2024, with the following core categories showing particularly strong performance:

1. Consumer Electronics (+85%)
   • Boosted by optimized FCC certification, leading to significant sales growth in Bluetooth earphones and smart home devices.
2. Home Appliances (+78%)
   • UL certification accelerated the listing of electronic appliances, with high demand for smart kitchen appliances and eco-friendly lighting.
3. Personal Care & Beauty (+65%)
   • Simplified FDA certification processes enhanced listing efficiency for skincare products and personal care electronics.

Supply Chain and Logistics Optimization Enhances Seller Competitiveness

In its North American market expansion, Cdiscount has also partnered with Kiwa and several international logistics companies to promote localized warehousing and cross-border logistics upgrades, further shortening delivery times.

• Lower Entry Barriers: Sellers can quickly enter the North American market through one-stop certification and listing services provided by Cdiscount.
• Faster Order Fulfillment: Cdiscount has established a multi-warehouse direct shipping network in North America, collaborating with local logistics providers such as FedEx and UPS to enhance delivery efficiency.
• Enhanced Return Experience: The implementation of an intelligent return management system improves the post-purchase experience for North American consumers, increasing customer loyalty.

Outlook for 2025: Continuing to Deepen North American Market Penetration and Expanding Product Categories

With the deepening cooperation between Cdiscount and Kiwa, the two companies plan to further collaborate on certification for more product categories, intelligent supply chain optimization, and ESG sustainability standards. It is expected that by 2025, GMV in the North American market will continue to grow at an annual rate of over 50%, becoming a crucial growth driver in Cdiscount's global strategy.

Cdiscount's Head of International Business remarked:

"The North American market holds tremendous potential. We will continue to strengthen our partnership with Kiwa, increasing investment in product certification, order fulfillment, and market promotion. Our goal is to empower more global sellers to expand into the North American market and achieve exponential growth."

About Cdiscount

Cdiscount is France's leading e-commerce platform, operating in multiple international markets, including Europe, North America, and Latin America. The platform is committed to providing efficient and convenient cross-border e-commerce solutions for sellers through technological innovation, supply chain optimization, and global cooperation.

About Kiwa Group

Kiwa is a world-leading quality certification and testing organization, offering product certification, quality testing, and supply chain compliance management across Europe, North America, and Asia, helping companies meet international market access standards.