Company Introduction
Cdiscount: France's Leading E-commerce Platform
Founded in 1998 and headquartered in Bordeaux, France, Cdiscount is a leading e-commerce platform in France.
Initially focused on selling second-hand CDs and DVDs, Cdiscount gradually expanded its product lines,
now offering a wide range of items including home appliances, furniture, electronics, clothing, and food.
Acquisition and Strategic Expansion
In 2000, Cdiscount was fully acquired by Groupe Casino, a century-old French retail giant, becoming its subsidiary.
Leveraging the parent company's extensive retail legacy and global resources,
Cdiscount rapidly expanded its business scope, introducing its own branded products and a third-party seller platform.
Operating in 12 countries, it has become a leading cross-border e-commerce platform in Europe.
Market Leadership and Consumer Reach
Cdiscount holds a prominent position in the French e-commerce market,
with over 24 million monthly visits and more than 50 million active users,
equivalent to one out of every two French internet users being a Cdiscount customer.
The platform supports both self-fulfillment and its own overseas warehousing services,
providing sellers with a one-stop European logistics management solution.
Business Scale and Global Influence
As of 2020, Cdiscount's annual transaction volume exceeded $50 billion,
serving over 13,000 third-party sellers and premium global suppliers.
Notably, approximately one-third of these sellers are from China,
with the platform actively facilitating Chinese manufacturers' entry into the French and European markets.
Cross-Border Expansion and Ecosystem Integration
In 2014, Cdiscount fully integrated Groupe Casino's cross-border operations,
building a comprehensive one-stop ecosystem encompassing logistics, payments, and financial services,
providing a seamless trading environment for global sellers.
In 2018, Cdiscount strategically partnered with Kiwa Group, a U.S. listed company,
successfully expanding into the North American and Australian markets,
offering services to more international sellers.
In 2020, the platform officially opened to Chinese suppliers,
introducing a full range of products including home goods, electronics, clothing, and more.
With a focus on high cost-effectiveness and efficient logistics services,
Cdiscount quickly gained the trust of international consumers.
Global Enabler of Commerce
As a global enabler of commerce, Cdiscount not only provides sellers with smart traffic distribution,
overseas warehousing support, and supply chain financial services,
but also strives to break down regional boundaries,
helping brands and small and medium-sized enterprises reach global markets seamlessly.
Global Footprint and Technological Leadership
Cdiscount's business has expanded to Belgium, Germany, Spain, Italy, Luxembourg,
and other European countries.
It also has branch offices in Paris, New York, Sydney, Kuala Lumpur, and Nanning,
driven by technology and ecosystem synergy.
Continuously leading cross-border e-commerce innovation,
Cdiscount is committed to providing more efficient and convenient commercial services,
empowering global sellers and consumers alike.
Brand Culture
Cdiscount: Committed to Superior User Experience
Cdiscount is dedicated to providing consumers with a convenient shopping process and a secure payment system.
With smart search, personalized recommendations, and diverse payment options,
users can easily complete their purchases.
The platform utilizes SSL encryption and an AI-powered anti-fraud system to ensure transaction security.
Additionally, Cdiscount offers fast logistics and responsive customer service,
guaranteeing a smooth and efficient shopping experience.
Cdiscount always puts the user at the center of its operations,
continuously optimizing services to enhance customer satisfaction.
Since its inception, Cdiscount has continuously expanded its product lines,
growing from selling second-hand CDs and DVDs to offering a wide range of categories,
including home appliances, furniture, electronics, clothing, and food.
At the same time, the platform has diversified into service sectors such as travel, mobile communications, and energy,
creating a one-stop shopping experience that fully meets consumers' diverse needs.
With its extensive product selection and high-quality services,
Cdiscount consistently enhances customer satisfaction.
Cdiscount Actively Pursues Innovation and Establishes Deep Collaborative Relationships
Cdiscount actively seeks innovation and establishes deep collaborative relationships with other platforms and service providers.
For example, it partnered with ESG Cross-Border E-commerce to break down cross-border trade barriers,
enabling more high-quality products to reach global markets.
Through its strategic partnership with the U.S.-based Kiwa Group,
Cdiscount has also built a local service team in China,
developing an e-commerce platform tailored to the Chinese market,
enhancing its brand awareness and acceptance in China.
This strategic move provides comprehensive support to Chinese sellers,
facilitating their entry into international markets.
Corporate Culture
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"To Become the World's Leading Cross-Border E-commerce Platform."
Through technological innovation and supply chain integration, Cdiscount aims to help global sellers quickly enter international markets, while providing consumers with high-quality products at competitive prices, ultimately enhancing global business efficiency.
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"Making Global Commerce Simpler."
Cdiscount is committed to building the world's most convenient and trustworthy e-commerce platform, seamlessly connecting brands, suppliers, and consumers, and enabling barrier-free cross-border trade.
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"One-Stop Global E-commerce Solution."
Cdiscount not only provides a cross-border trading platform but also offers comprehensive services including overseas warehousing, logistics, payments, and financial solutions, delivering end-to-end support from the supply chain to consumers for global sellers.
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"Customer First"
All decisions are driven by customer needs, providing an exceptional shopping experience, as customers are the cornerstone of business survival. All business innovations and decisions should revolve around customer experience. Whether serving end consumers (B2C) or business merchants (B2B), delivering an experience that exceeds expectations is the key to gaining sustainable competitive advantage.
Development History
2025
Deepening Collaboration in the Chinese Market
Cdiscount established Guangxi Discount Co. as the Asia-Pacific supply chain hub,
promoting the China Manufacturing + French Technology model.
This strategic initiative supports 500+ brands in expanding to international markets,
enhancing global reach and accelerating cross-border e-commerce growth.
2024
Cdiscount and Kiwa Group Establish “Contan E-commerce” in Hainan Free Trade Port
Cdiscount and Kiwa Group joined forces to launch Contan E-commerce in Hainan Free Trade Port.
This strategic alliance leverages China's robust supply chain ecosystem,
aiming to build a next-generation integrated e-commerce platform with a global footprint,
targeting markets in Asia, Australia, and the Middle East.
Contan E-commerce integrates cutting-edge technology, global resources, and excellent services
to empower cross-border trade, accelerate digital commerce ecosystem upgrades,
and lead the new landscape of global e-commerce.
2024
Expansion into Brazil and Mexico Markets
Cdiscount entered the Brazilian and Mexican markets,
partnering with local logistics leader Loggi.
In its first year in Latin America, Cdiscount achieved a GMV of €800 million
and recorded a 200% increase in user growth.
2023
Launch of AI Customer Service System and Dynamic Pricing Tool
Cdiscount introduced an AI-powered customer service system and a dynamic pricing tool,
boosting seller operational efficiency by 30%.
This innovation contributed to a 65% user retention rate on the platform.
2022
€120 Million Investment in AI and Data Center Upgrades
Cdiscount invested €120 million to upgrade AI algorithms and data centers,
enabling intelligent product selection and precise traffic distribution.
As a result, the number of third-party sellers on the platform exceeded 13,000.
2020
Opening to Chinese Suppliers and Expanding Cross-Border Business
Cdiscount officially opened its platform to Chinese sellers,
covering a full range of categories including home goods, electronics (3C), and clothing.
This strategic move enhanced the platform's international presence and accelerated its globalization efforts.
2020
Establishment of Cnova and International Expansion
Groupe Casino consolidated its e-commerce businesses to form Cnova,
with Cdiscount as a core member.
Cdiscount began expanding into Africa and Latin America,
strategically positioning itself for global e-commerce growth.
2018
Strategic Partnership with U.S. Listed Company – Kiwa Group
Cdiscount entered into a strategic partnership with Kiwa Group,
with Cdiscount providing operational support and Kiwa Group offering financial and channel support.
This collaboration marked Cdiscount's official entry into the U.S. and Australian markets.
2018
Logistics Infrastructure Upgrade
Cdiscount established a new logistics center in Andrézieux-Bouthéon, France,
enhancing its order fulfillment capabilities and delivery efficiency.
2016
Refocusing on the European Market
Cnova underwent a restructuring, leading Cdiscount to refocus on the European market.
It expanded its service offerings by launching mobile communications, energy supply, travel, and health services,
broadening its market presence and enhancing customer engagement.
2011
Launch of Online Marketplace “C le marché”
Cdiscount launched "C le marché", an online marketplace for third-party sellers,
expanding product variety and enhancing market competitiveness.
2006
Exploring Offline Expansion
Cdiscount opened its first physical store in Le Bouscat, near Bordeaux,
offering in-store pickup for small parcels,
marking its first attempt at offline retail integration.
2000
Groupe Casino Acquires Cdiscount
French retail giant Groupe Casino became the major shareholder of Cdiscount,
providing financial support and retail resources.
In the same year, Cdiscount launched its online supermarket,
enabling the online sale of groceries and daily necessities.
1998
Cdiscount was founded in Bordeaux, France by Hervé, Christophe, and Nicolas Charle,
initially focusing on selling second-hand CDs and DVDs.
- Headquarters address in France：120-126 Bakaran Pier, 33300 Bordeaux, France
- Email：cdiscountchn@gmail.com